Art director for Wednesday Claw Machine for Netflix RePlay (Netflix House in Dallas, Texas). Three distinct look and feels for conceptual renders. Close collaboration with 3D for graphics, theme, color, lighting and game control details.
Wednesday Claw Machine: Option 1 "Netflix Promo"
Netflix promo look utilizing the franchise purple seen in the iconic school uniforms with pops of the Netflix red.
Wednesday Claw Machine: Option 2 "Series Visual Look"
Visual series look and feels focuses on the duality of the color pallets used in the series. The bright purple and lime green contrasting with the Wednesday blues and black. This allows for a split color pallet/visual look and feel for the unit.
Wednesday Claw Machine: Option 3 "Tim Burton Esthetic (Opening Credits)"
A nod to Tim Burton and the darker thematics of the Wednesday character, this look and feel hones in on the gothic elements showcased in the series opening credits.
Project Ownership & Collaboration
Agency: Pinch / Netflix
My Role: Art Director
Internal collaboration 3D