Shell Polymers shareholder/stakeholder event to showcase the capabilities of the new $6B polyethylene plant in Monaca, Pennsylvania with a custom built structure and immersive dome experience that included a scale model of the plant with an AR fly-through interface. The focus of this event was to educate about the new innovate technology and standards of Shell Polymers with their efforts focused on sustainability and net-zero emissions by 2050.
As the primary designer and art director of this event, I was responsible for the look and feel of the exterior as well as the interior graphics, including digital content such as animation. I designed assets specific to Shell Polymer's process and oversaw an animation team that brought it to life.
Interactive Dome / AR Scale Model Experience
Project Ownership & Collaboration
Agency: MC2 / Shell Polymers
My Role: Creative Direction / Art Direction
Internal collaboration 3D concepting, Strategy and 2D freelancer, Animation and Video