Reynolds at NACS 2022: I was the art director and creator of the blue gradient backdrop graphic that was the primary look and feel across Reynolds assets. Art direction and photo selection for the staged F1 vehicle backdrop. I was also responsible for laying out of the sub brands and creating all final files sent to production.
Project Ownership & Collaboration
Agency: MC2 / Reynolds
My Role: Art Director, 2D Design, Print Production
Internal collaboration 3D concepting