Google Cloud Next '25
Google Cloud Next '25 took over Las Vegas for a week full of innovation, hands-on learning, and AI breakthroughs. Through bold design and interactive storytelling, 30,000+ attendees explored how AI is transforming creativity, industries, and everyday life.
As an Art Director, I oversaw the design development of the primary Registration space in Mandalay Bay, the first brand touchpoint for attendees entering the show, as well as satellite registrations areas at the Las Vegas Airport and Luxor Hotel. I was also responsible for designing the signage catalog used throughout the show footprint and large way finding signage and maps for destination landmarks.
"Seamless Registration & Helpful Staff: The registration process was exceptionally smooth with minimal lines, with a satellite registration strategically positioned at the airport for convenience. Every staff member I encountered provided useful and accurate information—a small detail that makes a huge difference in the overall experience. The whole registration took me less than five minutes.
Outstanding branding and signage: Google's branding was, as expected, visually stunning and consistent throughout, including:
- Comprehensive airport branding that created excitement upon arrival.
- Window clings and environmental graphics that transformed spaces into a colorful Google space that really helped perk up the sad casino atmosphere. "
Wayfinding Banner Design
