Art Direction and graphic execution for DevaCurl at ULTA '22. Conceptual artwork based on brand assets with illustrative mockups for activation areas.
Conceptual Moodboard
Graphic Look & Feel
Bathtub Photo Opp Illustrative Mockup
Claw Machine Activation Illustrative Mockup
Project Ownership & Collaboration
Agency: MC2 / DevaCurl
My Role: Art Direction, 2D Design
Internal collaboration 3D concepting