Atlassian Round 1 Concept: A unique stylized street district where the entire street scape showcases its Atlassian branded with small business, transportation, city infrastructure, and its interconnected network. Dreamy; where you can visualize Atlassian’s product through the entire town. My illustrative work lead the way for art direction and inspiration for the space.
Atlassian Round 2: Client came back and said to think bigger. Less small town, more interconnection, breaking the grid, more tech. I took the creative lead in this round by narrowing down our theme and graphic approach. We started again with an illustrative piece that set down the art direction foundation for the space. Round 2 illustration approach inspired an orbital floorpan and an intergalactic / space station theme. I worked closely with 3D to collaborate on floorpan, event materials, substrates and the overall look and feel.
Registration
Expo Hall
